Brand Miie

What people don’t see, they will forget! Don’t let your customers forget about your Pharmacy!

Marketing Plan – Don’t let your customers forget about your Pharmacy. Advertising your business shouldn’t be a choice, it should be your strategy. If you look around, how many of your competitors advertise their pharmacies, using social media, local newspapers or improving their window displays? Planning on how to reach your target audience faster and more efficiently doesn’t happen randomly, a Marketing Plan will be your best tool to reach your goals.

People think that all Pharmacies have the same target audience, that is, Patients. This can be true and false at the same time. They are in fact all patients, but each patient has different characteristics, age, gender, social context, nationality, customs, etc. Each Pharmacy is unique, with different target audiences, which are located in specific areas, with specific teams of workers, with specific services, and where the products are not always the same in all pharmacies. You probably think the products are the same, but how many pharmacies carry the same brands? And how many of these pharmacies work their products in the same way?

To sell more and make more profit, you need to understand who your primary audience is, what your customers are most looking for, what times of the year they will spend the most money and how to keep them coming.

Let’s work together and make your Pharmacy grow!

Pharmaceutical Marketer – Advertising is often not enough to sell more, you need to improve your team’s knowledge, teaching what to advise, when and how your patients should adhere to the medication. For many it seems easy, but how many have already analyzed these sales to realize how many cross-sells went wrong? Cross-selling is alien to many employees because many believe they are ripping off their customers. Our goal is to train your staff on how they can help their patients improve their health while increasing their pharmacy sales.

Our experience over the years in different Pharmacies tells us that around 80% of Pharmacy Assistants only sell what the patient asks for, and that is not good. Why? Mainly because patients have little health knowledge and choose products that they have simply heard about in advertisements or that someone outside of healthcare has advised them off and said were good for them. We know how similar symptoms can be and how many of them can signify different illnesses and health conditions.

Talk to us and we can explain how we want to change healthcare in Community Pharmacies.